This talk provides lessons learned and key takeaways from the Data, Analytics, Technology and Athletics “DATA Bulls”, an applied data science project for undergraduate students built around sports analytics.
With gyms forced to temporarily close in some parts of the country, COVID transformed the fitness industry in just one year. This talk will explore the broader trends observed with regards to the digitalization of fitness, and what trajectory we might expect moving forward
For the past 4 years, Sports Innovation Lab has been collecting and analyzing data from across the sports, technology, and media industries. Their findings produced the industry’s first data-backed ranking of the world’s most innovative teams. Hear how these teams are have created enterprise value and learn about their path to strategic growth.
This presentation will review the critical role of vision in sports performance and highlight use examples of analytics in measuring the relationship between vison and on-field sports performance in professional baseball. Finally, future and current uses of the merging of analytics, medicine, and computer software and hardware will be discussed.
A new network of professional sports leagues aims to put athletes first with weekly drafts and integrated leaderboards rewarding both team and individual performances. After a successful inaugural women's softball season, we examine how well the analytical methodology held up.
When COVID-19 brought live sports to a halt in early 2020, NASCAR and iRacing adjusted in real time to fill the void with the eNASCAR iRacing Pro Invitational Series. In this session, NASCAR Chief Digital Officer Tim Clark will go behind the scenes to share how televised virtual races featuring the sport’s biggest stars kept fans engaged, drove value for sponsors and introduced NASCAR to new audiences.
A global pandemic brought the shutdown of in-person live events around the world and a rise in the consumption of digital content. Digital content platforms like Netflix are shifting fan’s expectations to more personalized, customized, automated, and relevant experiences. Leagues, teams, and venues can utilize fan data to meet those same expectations.
A look at how an unconventional approach to problem-solving within Maple Leaf Sports and Entertainment has unlocked innovative tools that’s creating massive impact across multi-disciplinary focus areas within the business. A deep dive on how this approach has created a new use for AR technology to disrupt and scale Toronto FC’s talent scouting processes, and the formalized MLSE Sport Performance Lab that aims to apply this way of thinking to new levels across basketball, hockey, soccer, football, and beyond to fundamentally change how the organization looks at innovation within sports business.
How good am I? How good are you? How good are the pros? How do they compare with the pros from previous eras? Simple questions yet impossible to answer objectively in racquet sports - until now... Richard Bickers - founder of SquashLevels - has worked to provide objective answers using a mathematical rating algorithm that takes behavioural factors into account and works globally across space and time. While currently developed for squash, the principles could apply equally well across all racquet sports promising to settle these debates once and for all.
Evil Geniuses, one of the most storied esports organizations, has had to build and adapt quickly since re-entering League of Legends in 2019. This talk delves into ways they have thought about identification and development of player talent
As sports business organizations prepare for the future of sports business, analytics has become an organizational imperative. To design for that future, organizations must develop a balance between their people, processes and foundational technology – finding technology partners that allow them to drive deeper insights & results. As we look to emerge from the pandemic, the amount of data will only proliferate further – as mobile ordering and contactless transactions become further embedded in the fan experience, providing new challenges for organizations looking to stay ahead of the curve.
In only its second year of operation, the Premier Lacrosse League successfully pivoted to a bubble-style 2020 Championship Series. Leading with data and analytics, the PLL was one of the first pro sports leagues back to field and had zero positive COVID cases during their 2020 Championship Series. This presentation will take us inside the PLL as we learn about their data-driven season.
The first two times you hit a ball in a rally matter more to winning a point in tennis than all the shots that follow. Traditional tennis statistics focus on simple metrics such as first serve percentages and unforced errors. We identify how the point starts and ends but fail to acknowledge how many shots were struck. The most important metric in tennis has been hiding in plain sight for generations.
"… all models are wrong; the practical question is how wrong do they have to be to not be useful.” (George Box) Athletic departments at schools with under-enrollment have been caught in a bad-model trap, where the NCAA's accounting conventions lead them to make harmful economic decisions in the false belief they are cutting costs. Andy Schwarz (PCL, OSKR) works through why the accounting gets the economics so wrong, provides detailed examples from schools that have made mistaken cuts in 2020, and outlines a solution to avoid these errors going forward.
The ongoing global pandemic has brought the sports and live entertainment industry to a grinding halt. The Sacramento Kings have leveraged data and technology to maintain a relationship with their passionate fanbase and drive revenue through enhancing existing initiatives and creating new programs not imagined 12 months ago.
With thousands of sensors on their catamarans and millions of data points, SailGP has a unique opportunity to advance the sport of sailing with technology. In this session, learn how SailGP combines vast data sets with Oracle Cloud technology to steer teams quickly, improve performance, and enhance their fan experience.
Germany’s football top flight, the Bundesliga, has put innovation at the very heart of its media activities. Alongside with the strategic decision to control most of its value chain, this has created a competitive advantage amongst other sport leagues.
Women are estimated to control $40 Trillion in consumer spending, make 89% of all banking decisions and will own 2/3 of the world’s wealth in the next 10 years. So why do brands continue to ignore the women consumer? Our approach is to provide our partners with the tools and solutions which inform insights that can drive meaningful change in support of equity and fairness for women.
This discussion will be rooted in how ESPN can create new high-quality analyses to enhance fan experience powered by low latency player tracking tech. Tune in to hear our executive panel discuss how they plan to innovate the presentation of live sports leveraging partnerships with industry leading technology companies.
This panel aims to examine the fine line between when to make managerial decisions on gut feel, versus when to stick to the data. Did the 2020 World Series serve as a catalyst for changes to the game going forward, or will managers shrug off pressure from the media?
How does J.J. decide when to return to play after an injury or a natural disaster? How has J.J.’s perspective on playing changed throughout his career? Join this panel as Rich Eisen deep dives into J.J. Watt’s thought process and decision making.
As the sports world’s recovery continues, industry giants will share how they navigated the pandemic, the impact of new technologies & data, how analytics is driving fans return, and how their partnerships have been strengthened to overdeliver on the fan experience.
The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.
Learn from the experts who are early adopters of SPACs, buying assets, creating investing arms, or going public to take advantage of this frothy market. Billy Beane, John Collins, Josh Harris, and Jason Robins will discuss their strategies and the future of sports as an alternative investment vehicle.
We bring together leaders from the FanDuel, Washington Football Team, and ESPN to sit down and discuss the difficult decisions they made when faced with the new normal, and how they were able to lead their companies through these challenging times using available data available to guide decision making.
DraftKings, the digital sports entertainment and gaming company, invites graduate students and those attending the conference to enter their Sports Gaming Innovation Challenge! Graduate students from around the country will be tasked with creating and presenting a new sports gaming concept to DraftKings.
Laurie Shaw, Harvard University
Sudarshan Gopaladesikan, SL Benfica
Andrew Patton, Matt Scott, Nathan Walker, Alex Ottenwess, Paul Power, Aditya Cherukumudi, and Patrick Lucey (Stats Perform)
Alexander Williams, The Ohio State University
Sethward Brugler, General Motors
Benjamin Clarke, The Ohio State University