SVP & Chief Digital Officer, NASCAR
Tim Clark is Senior Vice President & Chief Digital Officer, leading the operation of NASCAR’s digital platform including NASCAR.com, the NASCAR Mobile app, fantasy games, subscription products, UX and fan engagement. He is responsible for NASCAR’s gaming strategy and creating fan engagement opportunities via esports and sports betting. In addition, Clark oversees original content development for NASCAR, including digital and social media, as well as the company’s productions and entertainment divisions.
In 2020, Clark led the creation of the eNASCAR iRacing Pro Invitational Series in collaboration with iRacing. The virtual racing series filled the live sports void at the onset of COVID-19, and six of the seven races on FOX/FS1 now rank as the most-watched esports programs in TV history.
Clark joined NASCAR in July 2012 to help oversee the re-launch of the company’s digital platform. Following active-duty enlistment in the U.S. Army, Clark joined Circuit City in a marketing role in 1998. In 2009, Clark joined GSI Commerce to lead marketing for online retailers such as Dick’s Sporting Goods and Hanes. Clark received a bachelor’s degree in marketing from Kansas State University.