SVP & Chief Digital Officer, NASCAR
Tim Clark is Senior Vice President and Chief Digital Officer, leading the operation of NASCAR’s digital platform including NASCAR.com, the NASCAR Mobile & NASCAR Tracks apps, fantasy games, subscription products, UX and fan engagement, as well as the brand’s Web3 strategy.
In addition, Clark oversees original content development for NASCAR, including digital and social media, NASCAR Productions and an entertainment division based in Los Angeles.
Clark is also responsible for NASCAR’s gaming strategy and creating fan engagement opportunities via esports and sports betting. Additionally, Clark leads the organization’s data strategy team, focused on both fan acquisition and the segmentation of data for strategic use across the NASCAR industry.
He joined NASCAR in July 2012 to help oversee the re-launch of the digital platform after NASCAR brought its digital rights back in-house. Under his leadership, NASCAR Digital Media has introduced fans to emerging engagement platforms such as augmented reality, virtual reality and 360-degree video. The NDM platform now includes nearly 50 individual digital platforms, including tracks, teams and other motorsports series.
Following an active-duty enlistment in the U.S. Army, Clark joined Circuit City in 1998 and later helped launch the company’s e-commerce efforts, leading media buying and performance channel marketing.
In 2009, Clark joined GSI Commerce to lead marketing for online retailers such as Dick’s Sporting Goods and managed sports league partnerships with the NFL, NBA, MLB, NHL and NASCAR.
A native of Mechanicsville, Va., Clark and his wife, Bita, live in Charlotte, N.C. with their son, Myles.