Senior Vice President and Chief Digital Officer, NASCAR
Tim Clark is Senior Vice President and Chief Digital Officer, leading the operation of NASCAR’s digital platform including NASCAR.com, the NASCAR Mobile & NASCAR Tracks apps, fantasy games, subscription products, UX and fan engagement, as well as the brand’s Web3 strategy. Under his leadership, NASCAR Digital Media has introduced fans to emerging engagement platforms such as augmented reality, virtual reality and 360-degree video. The NDM platform now includes nearly 50 individual digital platforms, including venues, teams, and other motorsports series.
In addition, Clark oversees original content development for NASCAR Studios, which includes digital and social media, as well as an entertainment division based in Los Angeles.
Clark is also responsible for NASCAR’s gaming strategy and creating fan engagement opportunities via esports and sports betting. Additionally, Clark leads the organization’s data strategy team, focused on both fan acquisition and the segmentation of data for strategic use across the NASCAR industry.
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