Over two weeks in February, the value of a pristine condition Michael Jordan rookie card went from $215,000 to $738,000. The value of sports memorabilia - ranging from cards, to sneakers, to even digital highlights - has reached an all time high despite a pandemic and recession. How did we get here, and what is memorabilia’s role as an alternative investment? What are the analytical strategies deployed by players in this industry rife with subjection around nostalgia and art? With six and seven figure price tags, are the days of collecting as a childhood hobby behind us? The panel brings together experts with a wide range of experience to debate the past, present, and future of the memorabilia business.