Negotiating the Future: How Priorities Changed as a Result of COVID

Room:

Speakers:

Michele Steele

Correspondent, ESPN

DeMaurice Smith

Ex Executive Director - National Football League Players Association (NFLPA)

Kathy Carter

CEO, LA28 | CEO, U.S. Olympic and Paralympic Properties

Sue Bird

Multiple WNBA Champion, Olympic Gold Medalist and Hall of Famer; Co-Founder of A Touch More and Togethxr; Host of Bird’s Eye View and Co-Host of A Touch More: The Podcast; Co-Owner Seattle Storm; USA Women’s Basketball National Team Managing Director; Partner and Chief Strategy Officer, Deep Blue Sports + Entertainment

About event:

The Return to Play faced unprecedented competing priorities and needs. From player safety to business continuation to sponsor obligations to maintaining Fan Interest to ensuring our 2028 Olympians can train to brand launches. New processes like daily testing were created and validated and changed. New approaches to messaging were deployed. Learn how key leaders were impacted personally, fought for business imperatives and ensured their perspectives were understood.