Chief Marketing Officer, Entertainment and Sports, NBCUniversal
Jennifer ‘Jenny’ Storms is Chief Marketing Officer, Entertainment and Sports, NBCUniversal.
In this role, Storms oversees marketing and consumer engagement around premium live,
social and digital content across the NBC Sports and NBC Entertainment portfolio. Her
responsibilities include marketing strategy and operations, audience growth, CRM, content
development and promotion across all distribution platforms for NBCUniversal Entertainment,
which include NBC, USA Network, Bravo, Oxygen, SYFY, E!, and NBC Sports Group.
A leader in the marketing, media and sports business for over 25 years, Storms joined NBC
Sports in 2015 as Chief Marketing Officer, and in February 2019, she was elevated to Chief
Marketing Officer and Executive Vice President, Content Strategy, NBC Sports Group.
Previously, Storms held senior marketing positions at PepsiCo, Inc., Gatorade, and Turner
Broadcasting System / Turner Sports in Atlanta. She began her career at the United States
Olympic Committee (USOC).
The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.
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