Speaker Profile

Pulling from over 25 years’ experience, Shelley shapes and architects the future of how Wasserman delivers unmatched value to partners across sports, media, and entertainment through data and technology. In her role as Executive Vice President of Global Insights and Strategy, she leads a team of data scientists, marketing planners, creative thinkers and more, and she guides the development of best-in-class tools and methodologies that reveal untapped revenue opportunities for some of the world’s most iconic brands and properties. In her six years with Wasserman, Shelley has revolutionized Wasserman’s audience intelligence and performance analytics capabilities, which include strategy-informing services such as consumer profile development, fan segmentation, partner and talent identification, social tracking and analysis, partnership valuation, brand health studies, comprehensive cross-channel measurement and more. Her commitment to game-changing industry innovation stems from her passion for sports and entertainment, which she shares with her husband, Scott, two daughters, Kelsey and Audrey, and Golden Doodle, Griswold.