Speaker Profile

Shelley Pisarra, EVP of Global Insights & Innovation at Wasserman, leverages 25+ years of experience to drive data-driven innovation in sports, media, and entertainment. She leads a team of experts, developing cutting-edge tools that unlock revenue opportunities for top talent, brands, and properties. Since joining Wasserman, she has transformed audience intelligence and analytics, enhancing strategy through consumer profiling, fan segmentation, social analysis, and more. Passionate about industry innovation, she shares her love for sports and entertainment with her husband, two daughters, and their Golden Doodle, Griswold.