Speaker Profile

Kate Johnson is Director and Head of Global Sports & Entertainment Marketing Partnerships, Content and Media.  It is the first role of its kind for Google where she is tasked with building the company’s strategic approach to sports and entertainment partnerships across the company’s many business verticals.  Formerly Vice President of Global Sponsorship Marketing at Visa, during her 7 year tenure Kate oversaw Visa’s global partnership portfolio, including the company’s 30-year partnership with the IOC, FIFA and the NFL. Prior to joining Visa, Kate worked in New York, Toronto, and London building and executing sponsorship marketing platforms for a variety of clients as part of IMG’s Global Consulting Group.
In 2017, Johnson was named by Adweek as one of the ‘35 Most Powerful Women in Sport.’ She won the 2017 Sports Business Journal 40 Under 40 Award, and the 2017 Leaders Under 40 Award.

Johnson, a former professional rower, competed at the 2004 Olympic Games in Athens, Greece where she and her teammates won a silver medal. She is a 2002 World Champion and Olympic and World Record holder. A graduate of the University of Michigan, Johnson is a three-time first team All-American, and was inducted into the University of Michigan Hall of Honor in 2016.