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The Show Must Go On: Digitization and Innovation in the Sports World

This panel highlights the behind-the-scenes work of leagues and their broadcast partners to produce engaging live events when confronted with COVID.

About This Event

From engineering interactive viewing experiences to orchestrating virtual drafts, the production value of live sports skyrocketed when watching from home was the only option for most fans. While fans love the new changes, we rarely get a peek behind the curtain at what leagues and teams do to drastically shift their traditional production methods. This panel highlights the behind-the-scenes work of leagues and their broadcast partners to produce engaging live events when confronted with COVID.-Lessons learned from Media, over the top content, applicable in the future