In 2021, precedent is not a predictor of who fans are or what they want. Learn how leading executives from the most forward-thinking organizations in sports (Amazon, Comcast and KAGR) are using data to understand how to attract new fans, create new experiences, and take advantage of lessons learned during the pandemic. In the past year, the in-person and viewing experience has been forced to accelerate 5 years. Teams, leagues, and media companies are innovating to cater to the next generation while continuing to attract their longstanding supporters. At Amazon, Marie Donoghue has accelerated product innovation for viewers and creatively built rights deals with the EPL, NFL, teams, and more. A savvy and impactful team president of the Flyers, Valerie Camillo is resetting how teams in the NHL approach fans and use data. And KAGR is the technology and strategic backbone helping industry leaders like the NFL and HBSE understand their fans, create new data, and define changing fan dynamics.