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Big Data Energy: How Marketing Technology and Analytics are Changing Sports

The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.

About This Event

The omni-channel experience has provided sports, media and entertainment organizations with a world of data at their disposal - but what tools do they need to harness understanding of their customers? Leagues, media and sports organizations quickly adjusted their approach & doubled down on technology to innovate and adapt to improve their marketing. The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.