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Brendan Lynch

Enterprise Commercial & Ticketmaster Agency Lead, Ticketmaster

About

At the helm of Ticketmaster’s Enterprise business, Brendan leads global products and services for Ticketmaster’s clients, the top venues, promoters, sports teams and leagues around the world.
In this capacity, Brendan oversees the core ticketing systems that enable Ticketmaster to serve clients globally—powering TM1, a leading SaaS tooling platform that integrates with a full suite of partner APIs through The Nexus Partner program. Brendan also oversees Ticketmaster’s client revenue services, specifically LiveAnalytics, Marketing, and Pricing solutions which are more critical than ever before, playing a unique role in bringing back live events.

Prior to this role, Brendan held several positions in Ticketmaster, launching the first league-wide open digital ticketing system with the NFL, building dynamic fee capabilities, and launching category teams focused on growing individual verticals.

Before joining Ticketmaster, Brendan was a consultant at McKinsey & Company in the US and Asia focused on consumer industries.  
He also led North America Strategy and several spirits categories for Beam Suntory.  Earlier in his career, he was a telecommunications engineer at Bell Labs.

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