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Phillie Phanatics: How Teams Cultivate and Grow a Passionate Fanbase

About This Event

From Frank Sinatra’s Rat Pack to T-Swift’s Girl Gang, many a backroom legend has been told about exclusive celebrity supergroups. But only a select few have been deemed worthy enough to have picked up whispers of an ultra-elite group of superfans – until today. This unlikely squad is not bound by underground poker games, lavish parties, or even a literal friendship, but rather by their undying love for Philadelphia sports. The panel will discuss what exactly connects fans so deeply to their teams and what levers teams and fans can pull when engaging with one another.

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