CEO, Kraft Analytics Group (KAGR)
Jessica Gelman is a prominent business executive and innovator in the sports industry, recognized for her role driving the sports analytics movement. She is the CEO and Co-Founder of Kraft Analytics Group (KAGR), a technology, analytics, and strategic services company that helps sports & entertainment organizations optimize their operations and fan engagement through data-driven, customer-centric analytics. KAGR’s clients span all major professional US sports leagues, colleges, and industry leaders.
In addition to her leadership at KAGR, Jessica co-founded in 2006 and continues to co-chair the highly regarded MIT Sloan Sports Analytics Conference (SSAC), the world's first and largest analytically focused sports conference that has grown to over 3,000 attendees and regularly sells out. Jessica is a minority partner in the Utah Royals of the National Women's Soccer League (NWSL), and serves as an alternate governor on the league's board.
Previously, Jessica led business operations, marketing, & strategy for Kraft Sports & Entertainment (New England Patriots, Gillette Stadium, and New England Revolution) and played professional basketball in Israel.
Jessica's contributions to the sports industry have earned her numerous accolades and awards, including the 2014 Sports Business Journal "Forty under 40," which recognizes the most promising young executives in sports business under the age of 40. She was also honored as one of the women who are leading and innovating in sports business in the 2012 Sports Business Journal's "Game Changers" list.
Jessica holds an MBA from Harvard Business School and a BA, cum laude, from Harvard College, where she was chosen as the Harvard Female Athlete of the Year. She was also recognized as an Ivy League Legend of Basketball in 2018 and currently serves as the Treasurer of the Harvard Varsity Club.
Jessica and her wife, Corbin Petro, have a strong commitment to promoting gender equality and diversity in all aspects of their lives. They are the proud parents of two sons and reside in the greater Boston area.
Former Vice President, Analytics and Basketball Development, Miami Heat; 2012 & 2013 NBA Champion, Miami Heat
Center, Boston Celtics
Senior Sportswriter FiveThirtyEight
Head of Sports Science Ajax