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This panel will examine lessons learned around player training/safety and what the future of the sports world will look like in the new normal for organizations and fans alike.
Sports businesses were not spared as COVID brought the entire world to a grinding halt in 2020, forcing businesses to adapt quickly to the new environment. Seasons were cancelled, stadiums were turned into vaccination sites, and fans looked forward to a new ‘Opening Day’: a day when sports would return. As the sports industry works towards a new normal, this panel of sports business titans will discuss the pandemic and what has changed. We will examine lessons learned around player training/safety and what the future of the sports world will look like in the new normal for organizations and fans alike.
A look at how an unconventional approach to problem-solving within Maple Leaf Sports and Entertainment has unlocked innovative tools that’s creating massive impact across multi-disciplinary focus areas within the business. A deep dive on how this approach has created a new use for AR technology to disrupt and scale Toronto FC’s talent scouting processes, and the formalized MLSE Sport Performance Lab that aims to apply this way of thinking to new levels across basketball, hockey, soccer, football, and beyond to fundamentally change how the organization looks at innovation within sports business.
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