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This panel will examine lessons learned around player training/safety and what the future of the sports world will look like in the new normal for organizations and fans alike.
Sports businesses were not spared as COVID brought the entire world to a grinding halt in 2020, forcing businesses to adapt quickly to the new environment. Seasons were cancelled, stadiums were turned into vaccination sites, and fans looked forward to a new ‘Opening Day’: a day when sports would return. As the sports industry works towards a new normal, this panel of sports business titans will discuss the pandemic and what has changed. We will examine lessons learned around player training/safety and what the future of the sports world will look like in the new normal for organizations and fans alike.
The ongoing global pandemic has brought the sports and live entertainment industry to a grinding halt. The Sacramento Kings have leveraged data and technology to maintain a relationship with their passionate fanbase and drive revenue through enhancing existing initiatives and creating new programs not imagined 12 months ago.
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