Speaker Profile

Morgan Todd

Manager, Strategy, Global Partnerships - Maple Leafs Sports and Entertainment

ABOUT

Morgan is a Manager of Strategy in the Global Partnerships group at Maple Leaf Sports & Entertainment (MLSE). Morgan’s focus is building partnership marketing campaigns to deliver on brand & team objectives. She leads a team focused on developing insight-driven strategies for current and prospective partners of the Toronto Raptors and Toronto FC franchises. In her career, she’s built award-winning campaigns with global brands, including on strategic Molson Coors, Unilever, Coca-Cola, McDonald’s, Disney, and more. In her time at MLSE, Morgan has worked across various aspects of commercial modelling and marketing, including CRM and digital analytics, public relations, marketing, and traditional creative strategy. Morgan’s greatest passion is in creating purpose-driven programming that does good for fellow citizens while simultaneously bringing the world to its feet.

Morgan Todd

Speaker's Events

SSAC

2021 Conference

Democratizing Athletic Talent Identification via AR Technology – Leveraging the Power of Collaboration to Unlock Infinite Business Impact

A look at how an unconventional approach to problem-solving within Maple Leaf Sports and Entertainment has unlocked innovative tools that’s creating massive impact across multi-disciplinary focus areas within the business. A deep dive on how this approach has created a new use for AR technology to disrupt and scale Toronto FC’s talent scouting processes, and the formalized MLSE Sport Performance Lab that aims to apply this way of thinking to new levels across basketball, hockey, soccer, football, and beyond to fundamentally change how the organization looks at innovation within sports business.

Morgan Todd