Speaker Profile

Michael Markovich joined Sony’s sports executive team in April 2022 as Chief Commercial Officer overseeing commercial growth and partnerships for Hawk-Eye, Pulselive and Beyond Sports, his role scope also includes operating as the Managing Director for Pulselive. Michael brings +20 years of strategy and sports experience to Sony and is particularly focused on evolving Pulselive and Hawk-Eye’s broad and long-standing relationships into strategic partnerships that transform the way fans engage and consume sport. Michael spent his prior 10 years at the NFL driving strategy for ticketing and gameday experience across the 32 Member Clubs and leading the NFL’s International Media business, including all direct-to-consumer & digital offerings.