Chief Commercial Officer, Sony's Sports Businesses & Managing Director, Pulselive
Michael Markovich joined Sony’s sports executive team in April 2022 as Chief Commercial Officer overseeing commercial growth and partnerships for Hawk-Eye, Pulselive and Beyond Sports, his role scope also includes operating as the Managing Director for Pulselive. Michael brings +20 years of strategy and sports experience to Sony and is particularly focused on evolving Pulselive and Hawk-Eye’s broad and long-standing relationships into strategic partnerships that transform the way fans engage and consume sport. Michael spent his prior 10 years at the NFL driving strategy for ticketing and gameday experience across the 32 Member Clubs and leading the NFL’s International Media business, including all direct-to-consumer & digital offerings.
As the sports world’s recovery continues, industry giants will share how they navigated the pandemic, the impact of new technologies & data, how analytics is driving fans return, and how their partnerships have been strengthened to overdeliver on the fan experience.
Senior Quantitative Analyst, Seattle Kraken
Director, Sports Science & Analytics Texas A&M Football
Senior Writer and Columnist, ESPN