Chief Revenue Officer, LA28 // CEO, U.S. Olympic and Paralympic Properties
Kathy Carter is the chief revenue officer of LA 2028 and the CEO of U.S. Olympic and
Paralympic Properties, the joint venture between LA 2028 and the United States
Carter was named to this role in October 2018. She and her team
are responsible for all revenue and marketing functions that support Team USA and the
LA 2028 Olympic and Paralympic Games including sponsorship sales, consumer
products, brand marketing, hospitality, ticketing, and events.
Prior to this role, Carter served as president of Soccer United Marketing (SUM), Major
League Soccer's (MLS) commercial subsidiary and was in charge of managing and
growing the business operations for premier soccer organizations and events in the
United States, including MLS, U.S. Soccer, the Mexican National Team, Copa América
and multiple CONCACAF properties. Carter held a number of positions with SUM since
she joined in 2003, including Executive Vice President and Vice President of Corporate
Her career in the sports industry began before the 1994 FIFA World Cup, when she
worked for the World Cup Organizing Committee. After the 1994 FIFA World Cup, Carter
was a founding member of MLS and was instrumental in building the league from the
In addition to her roles as a soccer executive, Carter has been involved in developing
women’s soccer at the international level in her prior capacity as the U.S.
representative on FIFA’s Committee for Women’s Football and the FIFA Women’s World
Cup. Additionally, Carter worked in tennis with the Tennis Masters Series.
Carter has been recognized as the WISE Woman of the Year, a two-time winner of the
Sports Business Journal’s 40 Under 40 award, named to the New York Crain’s 40 Under
40 list, and included on Forbes’ list of The Most Powerful Women in Sports.