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DraftKings, the digital sports entertainment and gaming company, invites graduate students and those attending the conference to enter their Sports Gaming Innovation Challenge! Graduate students from around the country will be tasked with creating and presenting a new sports gaming concept to DraftKings.
A global pandemic brought the shutdown of in-person live events around the world and a rise in the consumption of digital content. Digital content platforms like Netflix are shifting fan’s expectations to more personalized, customized, automated, and relevant experiences. Leagues, teams, and venues can utilize fan data to meet those same expectations.
The ongoing global pandemic has brought the sports and live entertainment industry to a grinding halt. The Sacramento Kings have leveraged data and technology to maintain a relationship with their passionate fanbase and drive revenue through enhancing existing initiatives and creating new programs not imagined 12 months ago.
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