A sports fan is an enthusiastic devotee with an intense, and occasionally overwhelming, enthusiasm. Sports continue to dominate our mindshare, whether that be watching, reading, listening, or playing. This past year led to some of the most significant disruption of fandom from sports consumption to interactivity via NFTs and gambling to an ever-evolving game-day experience. With more ways to consume sports than ever before, what is the future of the fan? Is it at home with AR/VR, or is it an interactive and high-tech experience at venues? Is it more of a premium offering, or a simple get in the door membership at events? Is the season ticket dead, or will loyalty programs be even more critical moving forward? This panel brings together industry thought leaders who are leading change through entertainment, content, experiences, data, and fan interactivity. What fans want is changing - hear from those changing the game on their behalf.