The Business of Sports

This past year, sports business hit a new level with valuations skyrocketing, new leagues started, and viewership reaching all-time highs.  With this acceleration, new questions around long-term sustainability connected to underlying revenue-generation, fan-centric focus, sponsorship ROI, international growth, and evolving viewing options are brought to the forefront. What are the most meaningful reasons behind sports’ continued growth and expansion? What will make leagues and teams continue to succeed in an increasingly competitive, fragmented market for attention? How are diverse franchises turning their investments into meaningful impact?

Executives who are at the forefront of leading and partnering with the world’s largest, most diversified sporting brands will discuss the current state of the business and what’s driving decisions at the highest levels of sport, including the increasing role of data. Hear what is influencing the sports ecosystem and where the industry is heading.