The Year of the Fan is upon us as leagues, teams, and partners are more connected and more knowledgeable about their consumers than ever before. Sports continues to dominate our mindshare whether that be watching, reading, listening, or playing alongside. Historically, the Holy Grail of Fan Insights was long around who was attending games. With more ways to consume sports, innovation in understanding and serving the fan is rapidly accelerating. Organizations have invested in improving all aspects of the game-day experience and growing connectivity. Simultaneously, as digital marketing, cashless payments, and OTT content provides a deeper perspective about who, how, when, and why fans are engaging, innovation around a 360 degree view of the fan has become the new focus. Listen in as industry leaders who are redefining fan experiences through entertainment/content, experiences, data, and fan connectivity. With new patterns and data on consumer behavior, long-held industry myths have been busted and is driving a more personalized and "always on" fan experience.