Speaker Profile

Brian is the SVP of Club Business Development at the NFL, leading the NFL's strategy to support the 32 member Clubs in their sales and marketing efforts. The Club Business Development team supports Club executives in all aspects of their business operations such as sponsorship sales and activation, ticket sales and retention, premium seating, and local media rights. The team utilizes a combination of analytics and functional expertise in sales and marketing to develop "next practices" and facilitates the sharing of "best practices" between clubs. Lafemina is a graduate of Rutgers University where he received his Bachelor's degree in Economics.