No items found.

Lisa Baird

CMO, United States Olympic Committee

About

Lisa Baird was named chief marketing officer of the United States Olympic Committee in 2009. As the USOC's CMO, Baird directs the sales and marketing division and oversees corporate sponsorship, properties, media, events, consumer products and direct marketing. Since joining the USOC, she has signed more than $400 million in revenue in one of the most challenging marketplaces in recent years and has successfully raised the awareness and profile of Team USA. Team USA and the U. S. Olympic and Paralympic Teams are the leading sports brands in the United States with a corporate reputation and athlete ratings topping every other property. In 2012, the USOC was recognized as the League of the Year by Sports Business Journal for its business, organization and sports success.

Videos

Other Speakers

VIEW PROFILE
Tyler Cox
Tyler Cox

Director of Analytics, Seattle Sounders

VIEW PROFILE
Tiffany Krause
Tiffany Krause

Sr. Manager, Fan Data Science and Analytics, NFL

VIEW PROFILE
Andre Iguodala
Andre Iguodala

Executive Director, National Basketball Players Association (NBPA)

VIEW PROFILE
Shelley Pisarra
Shelley Pisarra

Executive Vice President of Global Insights & Innovation, Wasserman

VIEW PROFILE
Shay Martineau
Shay Martineau

Director of Analytics, Minnesota Timberwolves and Lynx

See All Speakers