CMO, United States Olympic Committee
Lisa Baird was named chief marketing officer of the United States Olympic Committee in 2009. As the USOC's CMO, Baird directs the sales and marketing division and oversees corporate sponsorship, properties, media, events, consumer products and direct marketing. Since joining the USOC, she has signed more than $400 million in revenue in one of the most challenging marketplaces in recent years and has successfully raised the awareness and profile of Team USA. Team USA and the U. S. Olympic and Paralympic Teams are the leading sports brands in the United States with a corporate reputation and athlete ratings topping every other property. In 2012, the USOC was recognized as the League of the Year by Sports Business Journal for its business, organization and sports success.