No items found.

Ben Shields

Lecturer/Author, MIT Sloan

About

Ben is a Senior Lecturer in Managerial Communication at the MIT Sloan School of Management, where he teaches courses in communication and technology, including Sports Analytics Management for MIT Sloan Executive Education. His research focuses on the intersection of social media technologies, data analytics, and audience behavior in the sports, media, and entertainment industries. His most recent book isSocial Media Management: Persuasion in Networked Culture(Oxford University Press, 2017). He's also written The Sports Strategist: Developing Leaders for a High-Performance Industry (Oxford University Press, 2015) and The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006). He's also featured on "3 Points," a basketball analytics segment on Comcast SportsNet New England. Shields served previously as the Director of Social Media and Marketing at ESPN. He holds a PhD in media, technology, and society from Northwestern University.

Videos

Other Speakers

VIEW PROFILE
Jason Robins
Jason Robins

Co-Founder, CEO and Chairman of the Board, DraftKings

VIEW PROFILE
Kevin Demoff
Kevin Demoff

Chief Operating Officer, Los Angeles Rams

VIEW PROFILE
Bobby Landerman
Bobby Landerman

Director of Data Science, PrizePicks

VIEW PROFILE
Brian Millman
Brian Millman

Vice President - Properties & Brand Strategy, CSM Sport & Entertainment

VIEW PROFILE
Dejan Mitkovski
Dejan Mitkovski

VP of Data Analytics, FanDuel

See All Speakers