The 16th Annual MIT Sloan Sports Analytics Conference

Ian MacGregor

Co-Founder & CEO, Skratch Labs

ian-macgregor

speakers

Dhivy Jayaseelan

VP, Marketing Analytics, Caesars

dhivy-jayaseelan

speakers

Bruce Smith

Founder & CEO, Hydrow

bruce-smith

speakers

Arielle Chambers

Founder, HighlightHER

arielle-chambers

speakers

Michael James

Head of Data Strategy and Analytics, NBA

michael-james

basketball

speakers

Sam Rubinroit

Director of Club Business Development, NFL

sam-rubinroit

speakers

Brad Pursel

Senior Vice President of Game Schedule Management, MLS

brad-pursel

speakers

Gene Lee

SVP Data Analytics, Caesars Entertainment

gene-lee

speakers

Mike Morrison

Vice President, Business Development, ESPN

mike-morrison

speakers

Candace Sautman

Senior Director of Strategy, Laundry Service

candace-sautman

speakers

Charlie Shin

Vice President of Data Strategy & Analytics, Indianapolis Colts

charlie-shin

football

speakers

Frances Traisman

Senior Vice President Sales, Seattle Mariners

frances-traisman

speakers

Suzy Whaley

President, Golf Nation

suzy-whaley

speakers

Jen Zick

Principal, Digital Strategy Group, Adobe

jen-zick

speakers

Nicole Jeter West

CEO, Underdog Venture Team

nicole-jeter-west

speakers

Acceleration of Fan Insights: How the Philadelphia 76ers & New Jersey Devils Innovate with Data Presented by KAGR

Aron Clymer

Founder & CEO, Data Clymer

aron-clymer

speakers

Day 1

Mar 4, 2022

Competitive Advantages

Women's Networking Luncheon

business,innovationtechnologydatascience,investmentfinance,fanegagementexperiencemarketing

competitive-advantages

events

Day 2

Mar 5, 2022

innovationtechnologydatascience,womenssports

events

Day 2

Mar 5, 2022

Competitive Advantages

The Power of Philanthropy Through Sport

How Golf and Health Science Experts Worked Together During a Global Pandemic Presented by PGA of America

innovationtechnologydatascience,sportsinsociety,fanegagementexperiencemarketing

competitive-advantages

events

Day 1

Mar 4, 2022

Competitive Advantages

Chess and Machines: The Future of the World's Oldest Game

innovationtechnologydatascience

golf

competitive-advantages

events

Day 1

Mar 4, 2022

Panels

Exhibition Room

on-field

chess

panels

events

Day 1

Mar 4, 2022

Competitive Advantages

How Data Journey Started for the Indianapolis Colts

A Trail Runner's Steep Climb on a Mountain of Data

business,innovationtechnologydatascience,realestateinfrastructure,fanegagementexperiencemarketing

football

competitive-advantages

events

Day 2

Mar 5, 2022

Competitive Advantages

Using Technology to Monitor Workload in Elite Figure Skating

on-field,innovationtechnologydatascience,sportsinsociety

trackfield

competitive-advantages

events

Day 1

Mar 4, 2022

Competitive Advantages

The Reformation of the NCAA: The Impact of New Legislation, Re-Alignment, and NIL

on-field,innovationtechnologydatascience

competitive-advantages

events

Day 1

Mar 4, 2022

Panels

Packing a Punch with Data: How Analytics Have Fueled the UFC

policygovernance

panels

events

Day 1

Mar 4, 2022

Panels

Painting the Black: The State of Baseball Analytics

on-field,innovationtechnologydatascience

combatsports

panels

events

Day 1

Mar 4, 2022

Panels

The Numbers Behind the Books: How Gambling Companies Leverage Data

panels

events

Day 2

Mar 5, 2022

Panels

Ticketing: When Precedent is No Longer a Predictor

innovationtechnologydatascience,fanegagementexperiencemarketing,pokergambling

panels

events

Day 2

Mar 5, 2022

Panels

Trash Talking: Live from SSAC Presented by Oracle

business,innovationtechnologydatascience,fanegagementexperiencemarketing

panels

events

Day 2

Mar 5, 2022

Panels

Cut Through Sponsorship Noise with Context Presented by SponsorPulse

innovationtechnologydatascience,mediacontent

otherolympic

panels

events

Day 2

Mar 5, 2022

Competitive Advantages

Transgender Athletes: A Conversation led by Malcolm Gladwell on Data and Participation Policy

fanegagementexperiencemarketing

competitive-advantages

events

Day 2

Mar 5, 2022

Panels

The Biomechanics Of Buckets: The Next Revolution In Basketball Analytics

innovationtechnologydatascience,policygovernance

otherolympic

panels

events

Day 2

Mar 5, 2022

Competitive Advantages

Lessons Learned from The Harlem Globetrotters Rebrand

innovationtechnologydatascience,biomechanicsinjurypreventionmentalhealth

basketball

competitive-advantages

events

Day 2

Mar 5, 2022

Competitive Advantages

NFTs, Ownership, and Utility: Outlining the Path Forward for Digital Assets Presented by Ticketmaster

on-field,sportsinsociety,fanegagementexperiencemarketing

basketball

competitive-advantages

events

Day 2

Mar 5, 2022

Panels

NBA Strategy: Leveraging Analytics on In-Game Information Presented by Microsoft

business

panels

events

Day 1

Mar 4, 2022

Competitive Advantages

Data is the New Muscle: Technology and Sports

innovationtechnologydatascience,fanegagementexperiencemarketing

basketball

competitive-advantages

events

Day 2

Mar 5, 2022

Panels

How the NBA has evolved data strategy to serve the broadening definition of membership

business,innovationtechnologydatascience,biomechanicsinjurypreventionmentalhealth

panels

events

Day 2

Mar 5, 2022

Competitive Advantages

A 1-on-1 with Calvin Johnson and Bomani Jones

innovationtechnologydatascience,fanegagementexperiencemarketing

basketball

competitive-advantages

events

Day 2

Mar 5, 2022

Panels

Swim, Bike, Run, Data: The Next Frontier for Driving Human Performance

business,careerseducation

football

panels

events

Day 1

Mar 4, 2022

Panels

On A Finger Roll: Where the Basketball Analytics Movement Goes Next

on-field,innovationtechnologydatascience

panels

events

Day 2

Mar 5, 2022

Panels

How to Drive Audience for Women's Sports

innovationtechnologydatascience,sportsinsociety

basketball

panels

events

Day 2

Mar 5, 2022

Competitive Advantages

How to Win at Sports Betting: Building Models and Pricing Odds with Data Science Presented by FanDuel

mediacontent,womenssports,fanegagementexperiencemarketing

competitive-advantages

events

Day 2

Mar 5, 2022

Workshops

Workshop Room

pokergambling

workshops

events

Day 2

Mar 5, 2022

Activities

First Pitch Case Competition Presented by SponsorPulse

Careers and Competitions Room

activities

events

Day 2

Mar 5, 2022

Competitive Advantages

True ROI IS within Reach by Wasserman in partnership with FANAI

The Art and Science of Data Collection: Power Growth, While Delighting Your Fans Presented by Adobe

on-field,fanegagementexperiencemarketing

competitive-advantages

events

Day 1

Mar 4, 2022

Competitive Advantages

The Alternative Asset: Sports

business,innovationtechnologydatascience,mediacontent,fanegagementexperiencemarketing

competitive-advantages

events

Day 1

Mar 4, 2022

Panels

Different Balls. Same Goals. Presented by StatsBomb

business,investmentfinance

panels

events

Day 1

Mar 4, 2022

Competitive Advantages

Blockchain, Technology, and Sports

innovationtechnologydatascience

soccer,football

competitive-advantages

events

Day 1

Mar 4, 2022

Panels

The Evolution of Sports Business: Keeping Up With the Shifting Landscape Presented by Wasserman

business,innovationtechnologydatascience,fanegagementexperiencemarketing

panels

events

Day 1

Mar 4, 2022

Panels

Finding the Modern Day Fan Presented by Ticketmaster

business,innovationtechnologydatascience,mediacontent,fanegagementexperiencemarketing

panels

events

Day 2

Mar 5, 2022

Competitive Advantages

Career Playbooks Presented by Catapult

innovationtechnologydatascience,fanegagementexperiencemarketing

competitive-advantages

events

Day 2

Mar 5, 2022

Activities

Careers and Competitions Room

activities

events

Day 1

Mar 4, 2022

Competitive Advantages

Quantifying the Mind: Revolutionizing Golf Data for All

Beyond Expected Goals: Analyzing and Implementing the Next Phase of Soccer Analytics

on-field,business,innovationtechnologydatascience,mediacontent

competitive-advantages

events

Day 1

Mar 4, 2022

Panels

Birdies & Big Data: The Golf Revolution

panels

events

Day 2

Mar 5, 2022

Panels

Continuing to Grow in the Esports World

innovationtechnologydatascience,mediacontent,fanegagementexperiencemarketing

golf

panels

events

Day 2

Mar 5, 2022

Panels

Chess Analytics: Winning Moves when the Clock Is Ticking

business,mediacontent,fanegagementexperiencemarketing

esports

panels

events

Day 1

Mar 4, 2022

Competitive Advantages

Reimagining Football: First Data Driven Football League

innovationtechnologydatascience

chess

competitive-advantages

events

Day 1

Mar 4, 2022

Competitive Advantages

Importance of Inclusion, Empowerment, Ownership: The Future of Women’s Professional Hockey

innovationtechnologydatascience,fanegagementexperiencemarketing

football

competitive-advantages

events

Day 2

Mar 5, 2022

Competitive Advantages

3D Motion Analysis finally has a "Magic Camera": A pioneer's journey of how we finally got here

business,mediacontent,womenssports,fanegagementexperiencemarketing

hockey

competitive-advantages

events

Day 1

Mar 4, 2022

Competitive Advantages

Equity Analytics and the NFL's Rooney Rule

innovationtechnologydatascience,biomechanicsinjurypreventionmentalhealth

competitive-advantages

events

Day 1

Mar 4, 2022

Competitive Advantages

Braves New World - Marketing in the Metaverse

competitive-advantages

events

Day 1

Mar 4, 2022

Competitive Advantages

ESPN Daily: Maximizing Competitive Meaning

business,innovationtechnologydatascience,fanegagementexperiencemarketing,realestateinfrastructure

competitive-advantages

events

Day 2

Mar 5, 2022

Panels

Keeping the Ball Rolling: The Evolving Fight for DE&I in Sports Presented by Wasserman

innovationtechnologydatascience,mediacontent,fanegagementexperiencemarketing

panels

events

Day 1

Mar 4, 2022

Panels

Bill Walsh Room

on-field,business,sportsinsociety,womenssports

panels

events

Day 1

Mar 4, 2022

Panels

OK, Zoomer: How Data Can Win Back Gen Z

Beyond the Book: The Inevitable Expansion of Sports Betting Presented by Caesars Sportsbook

innovationtechnologydatascience,fanegagementexperiencemarketing

panels

events

Day 1

Mar 4, 2022

Panels

Using Machine Learning to Describe How Players Impact the Game in the MLB - An Open Source Workshop

mediacontent,investmentfinance,pokergambling

panels

events

Day 2

Mar 5, 2022

Workshops

baseball

workshops

events

Day 1

Mar 4, 2022

Competitive Advantages

HIVE: How AI-Powered Measurement Can Increase the Value of Your Sponsorships by 30% or More

Brick & Mortar Integration for Digital Customers Presented by Caesars Sportsbook

innovationtechnologydatascience,mediacontent

competitive-advantages

events

Day 1

Mar 4, 2022

Competitive Advantages

Spreadsheet Simplicity at Cloud Scale - Using Sigma to Deploy Self-Service Analytics

business

competitive-advantages

events

Day 2

Feb 9, 2022

Workshops

Workshop Room

workshops

events

Day 1

Mar 4, 2022

Panels

Data, Snipe, Celly: The State of Hockey Analytics

Disrupting, Reimagining, & Crushing It!: A Conversation with Michael Rubin and Gary V

innovationtechnologydatascience

hockey

panels

events

Day 1

Mar 4, 2022

Panels

Entrepreneurship, Fundraising, Investing: Approaches to Success

panels

events

Day 1

Mar 4, 2022

Panels

The Next Frontier of Data Analytics in Sport: Integrating Performance Data and Video Presented by Catapult

innovationtechnologydatascience,investmentfinance

panels

events

Day 2

Mar 5, 2022

Competitive Advantages

From NBA 75 to Basketball 100: The Future of the Game

on-field,innovationtechnologydatascience

competitive-advantages

events

Day 1

Mar 4, 2022

Panels

Power of Athletics on Society: 50 Years of Title IX Impact & the Path Forward Presented by Wasserman

panels

events

Day 1

Mar 4, 2022

Panels

In the Trenches of Football Analytics

panels

events

Day 2

Mar 5, 2022

Panels

2022 Oracle Innovation Challenge

panels

events

Day 1

Mar 4, 2022

Activities

Bill Walsh Room

activities

events

Day 1

Mar 4, 2022

Panels

Future of the Fan

Detection of tactical patterns using semi-supervised graph neural networks

innovationtechnologydatascience,mediacontent,fanegagementexperiencemarketing,careerseducation

panels

events

Sports narrative enhancement with natural language generation

papers

Winning duels in VALORANT, a visualization of optimal positioning

papers

A Markov Approach to Untangling Intention Versus Execution in Tennis

papers

Using Tracking and Charting Data to Better Evaluate NFL Players: A Review

papers

Using Hex Maps to Classify & Cluster Dribble Hand-off Variants in the NBA

papers

Call to the Pen: Maximizing pitcher effectiveness via topic modeled cluster centroid distances

papers

A Game-theoretic Approach to the Football Endgame: When Should the "2-Minute Drill" Begin?

papers

Using Machine Learning to Describe how Players Impact the Game in the MLB

papers

Understanding why shooters shoot - An AI-powered engine for basketball performance profiling

papers

When are they coming? Understanding and forecasting the timeline of arrivals at FC Barcelona stadium on match days

papers

Live Counter-Factual Analysis in Women’s Tennis using Automatic Key-Moment Detection

papers

Learning from the Pros: Extracting Professional Goalkeeper Technique from Broadcast Footage

papers

Beyond action valuation: A deep reinforcement learning framework for optimizing player decisions in soccer

papers