Senior Vice President Sales, Seattle Mariners
Entering her 27th season, Frances Traisman serves as the Senior Vice President of Sales for the Seattle Mariners.
As a member of the Senior Leadership team, Traisman is responsible for business development, revenue generation and fan growth through sales of baseball and non-baseball events at T-Mobile Park. In her current role, Frances leads three high-performing and innovative teams – Ticket Sales & Service, Ticket Operations and Event Strategy & Sales – who create unique, fan-focused products and experiences and provide exceptional service.
Traisman served as the head of Mariners Corporate Partnerships for the past four years, where she played a significant role in the 25-year naming rights agreement with T-Mobile. Frances also directed a substantial reorganization and expansion of the Corporate Partnerships sales and activation team.
An early adopter of data-driven decision making, Traisman established the club’s first Business Analytics team, initially supporting Ticket Sales and eventually expanding support to all other business operations. She plays a key role in strategic planning, development, sales and marketing of ballpark projects, including the popular Terrace Club Loge Boxes and Tables, Rooftop Boardwalk & Trident Deck, The T-Mobile ‘Pen, the Press Box Suite and the All-Star Club.
Originally hired in January 1996 as a Sales Account Executive selling season tickets in the Kingdome, Traisman began selling all-inclusive premium seats and personal seat licenses for the new ballpark in 1998. She was promoted to Director of Ticket Sales Administration in 2002, Sr. Director of Sales in 2004, Vice President of Sales in 2007 and Sr. Vice President of Sales in 2017. Prior to joining the Mariners, she served as the Ticket Sales Manager for the 1995 U.S. Senior Open golf tournament.
Frances is actively involved in developing new leaders in sports. She co-founded the Seattle Chapter of Women in Sports and Events (WISE), which launched in January 2020, and currently serves on the Board as Vice President at Large. She also serves as an Advisory Board Member for the MBA in Sports and Entertainment Management at the Seattle University Albers School of Business and Economics.
A native of Saratoga Springs, NY, Traisman graduated from Hope College (Holland, MI) with a degree in English. She spent a year teaching in Hangzhou, China before moving to Washington, DC where she met her husband, Clifford. They reside in Seattle with their four children, Quinn, Leo, Ellis and Nora.