The sports business landscape is as dynamic as ever. As a more sophisticated and demanding fan base returns to the stadium, sports and entertainment organizations face many new challenges. New datasets are coming online faster than ever before, and organizations need to quickly integrate them into their 360 degree fan analytics to make informed business decisions and optimize fan engagement. We’ll show you how a team-owned and operated modern cloud data stack is now a reality for the Indianapolis Colts thanks to powerful but easy-to-use technologies like Sigma and Snowflake. Teams can now work with any data, in any way they choose, to accelerate analytics to the speed of business.