VP, Marketing Analytics, Caesars
Dhivy Jayaseelan is Vice President of Marketing Analytics at Caesars Entertainment, the global leader in gaming and hospitality. His focus is on customer valuation & segmentation, reinvestment optimization, and testing across online & off-line channels. Dhivy has also led Hotel, Restaurant & Labor Analytics at Caesars, and worked in FP&A.
Dhivy earned his bachelor’s from Virginia Tech, and his MBA from UCLA.
In the increasingly competitive sports betting landscape, consumers have more options than ever. To differentiate from their peers, learn how Caesars Sportsbook is leveraging best practices from an industry-leading rewards program, reducing friction between online and in-person transactions, and creating unique experiences to engage their best customers.
President, TD Garden
Author, Wall Street Journal
Analytics Writer, ESPN
Former Senior Baseball Operations Advisor Boston Red Sox
Former Vice President, Analytics and Basketball Development, Miami Heat; 2012 & 2013 NBA Champion, Miami Heat