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Speaker Profile

Dhivy JayaseelanWebsite

Dhivy Jayaseelan

VP, Marketing Analytics, Caesars

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Dhivy Jayaseelan is Vice President of Marketing Analytics at Caesars Entertainment, the global leader in gaming and hospitality. His focus is on customer valuation & segmentation, reinvestment optimization, and testing across online & off-line channels. Dhivy has also led Hotel, Restaurant & Labor Analytics at Caesars, and worked in FP&A.

Dhivy earned his bachelor’s from Virginia Tech, and his MBA from UCLA.

Dhivy Jayaseelan

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Brick & Mortar Integration for Digital Customers Presented by Caesars Sportsbook

In the increasingly competitive sports betting landscape, consumers have more options than ever. To differentiate from their peers, learn how Caesars Sportsbook is leveraging best practices from an industry-leading rewards program, reducing friction between online and in-person transactions, and creating unique experiences to engage their best customers.

2022 Conference

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