84% of sports fans are interested in women’s sports. 61% of women’s sports fans are male. 64% of HighlightHER’s followers (the fastest growing women’s sports brand on Instagram) are male. Women’s sports have experienced unprecedented growth. As such, professional women athletes need media platforms that celebrate and recognize their athletic talents irrespective of gender. This talk will explore the opportunity to grow audience for women’s sports by engaging all fans and debunking the idea that only women are interested in women’s sports.