Vice President of Data Strategy & Analytics, Indianapolis Colts
Charlie Sungho Shin is a seasoned sports executive with more than 20 years of experience in customer strategy and marketing. He is currently the VP of Data Strategy & Analytics for the Indianapolis Colts where he oversees club’s data strategy, business analytic initiatives and development of martech infrastructure. Prior to joining the Colts, Charlie was the VP of Strategy & Analytics at MLS for 15 years where he developed the foundation and enhanced league-wide data strategy, analytic capabilities and CRM technology infrastructure. He was also a senior business consultant at IBM Business Consulting Services and PwC Consulting for over six years where he managed various projects involving customer strategy, CRM strategy, performance marketing, customer segmentation and new business model development. In addition to his role with the Colts, he serves as an adjunct faculty at Columbia University’s graduate program for Sports Management.
Charlie holds a B.A. in Business Administration from Yonsei University and M.S. in Sports Business from New York University.