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Speaker Profile

Jen ZickWebsite

Jen Zick

Principal, Digital Strategy Group, Adobe

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About

Jen is a seasoned marketing strategist. In senior level roles with Live Nation Entertainment, Major League Baseball and Comcast/Spectra, Jen drove data-driven technology initiatives with C-suite executives at hundreds of professional sports franchises, stadiums, promoters and colleges.  She is passionate about helping companies responsibly and profitably activate the wealth of data.

Jen Zick

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The Art and Science of Data Collection: Power Growth, While Delighting Your Fans Presented by Adobe

First-party data is definitely a hot topic (and quite frankly a survival requirement) for the cookieless future ahead. Let’s break down the various types of data within reach and cover ways to grow the size and depth of your database in meaningful and actionable ways.

2022 Conference

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