Events

First-party data is definitely a hot topic (and quite frankly a survival requirement) for the cookieless future ahead.  Let’s break down the various types of data within reach and cover ways to grow the size and depth of your database in meaningful and actionable ways.  Key takeaways will include: Knowing what to collect, how and, most importantly, why. Learn about ways to leverage data that will drive revenue across your org, from ticket sales to streaming and how to keep a fan-first mentality to foster next-gen personalized experiences.