Matt Smith

SVP, CRM Fanatics

About

Matt has spent the last 5 years at Fanatics where he is the SVP of CRM. He oversees the company’s global efforts in customer loyalty, insights, email, credit card marketing and gift cards. The mission of the CRM team is to leverage Fanatics’ position as the global leader in licenses sports merchandise to help strengthen the connection between league and team partners and their fans. Prior to Fanatics, Matt spent 10 years at Best Buy in executive marketing roles ranging across customers insights, loyalty/CRM, promotional planning and event marketing as Best Buy transformed itself to a customer centric business. Matt began his career in the banking industry serving in marketing and regulatory compliance roles.

Videos

Join Us

Immerse yourself in 2 days of sports analytics, business, and technology

Buy Now

Other Speakers

VIEW PROFILE
Greg Cain
Greg Cain

VP, Baseball Data MLB

VIEW PROFILE
Grant Wahl
Grant Wahl

Senior Writer, Sports Illustrated

VIEW PROFILE
Shawn Johnson East
Shawn Johnson East

Former American Gymnast

VIEW PROFILE
Jason Robins
Jason Robins

Founder & CEO, DraftKings

VIEW PROFILE
Tricia Sugita
Tricia Sugita

CEO FlyQuest Sports

See All Speakers