Technology has transformed how sports organizations engage with their fans and collect information. Investing in new tools, acquiring new companies, and taking a “test and learn” approach to understanding customer needs have been critical to the evolution of key industry players. Learn how organizations think about data creation when building new products, how they incorporate that information into their broader ecosystem, and how analyzing vast customer information supports the increasing demand for the instant gratification of a personalized digital experience. Additionally, panelists will discuss how the new data privacy laws are creating shifts to technology and creation of new processes. Executives from the leading ticketing, wearables, marketing, and merchandise organizations will share how they are leveraging technology to meet changing customers needs, regulations, and data capture.