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March 1, 2024
at
Boston Convention and Exhibition Center

The 18th Annual MIT Sloan Sports Analytics Conference

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2024
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Michael Rubin
Jackie MacMullan
Rich Paul
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Beyond the Pitch: Transforming Soccer Through Advanced Analytics
Panels
Winning With AI: The Future of AI in Sports
Panels
Evolution of Basketball Analytics: 20 Years of Nerds, Data, & Efficiency
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Boston Convention and Exhibition Center

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Rich Paul
CEO and Founder, KLUTCH Sports Group | Co-Head of Sports, United Talent Agency (UTA)
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Lori Conkling
Global Head of Media Co Partnerships, YouTube
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Kevin Lopes
Vice President, Sports Business Development & Innovation, ESPN
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Ian Graham
Founder, Ludonautics
ian-graham
soccer
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Susie Piotrkowski
Vice President, Women’s Sports Programming & espnW, ESPN
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Julie Souza
Global Head of Sports, AWS
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Kirsten Corio
Chief Commercial Officer, USTA
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Dave Alpern
President, Joe Gibbs Racing
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Natalie Kupperman
Assistant Professor of Data Science, University of Virginia
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Will Blodgett
Founder and CEO, Tredway
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Rob Laycock
VP of Product and Development, Ticketmaster
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Sarah Schell
Senior Director of Data and Analytics, GameChanger
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Sean Forman
President, Sports Reference LLC
sean-forman
basketball
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Chris Kennedy
Senior Vice President of Strategy & Analytics, Seattle Mariners
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Hannah Storm
Journalist, ESPN | Producer and Director, Brainstormin’ Productions
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Thayer Lavielle
Executive Vice President, The Collective, Wasserman
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speakers
Day 1
Mar 2, 2024
Competitive Advantages
Beyond the Scoreboard: The Science of Crafting Member-Centric Entertainment Platforms
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innovationtechnologydatascience,fanegagementexperiencemarketing,biomechanicsinjurypreventionmentalhealth
competitive-advantages
events
Day 1
Mar 2, 2024
Competitive Advantages
How the Orlando Magic Built a Data-Driven Strategy to Maximize Yield & Prepare for Growing Demand
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on-field,business,innovationtechnologydatascience,investmentfinance,realestateinfrastructure
basketball
competitive-advantages
events
Ongoing
Mar 1, 2024
Competitive Advantages
Winning the F.I.G.H.T. for Peak Performance
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on-field,business,realestateinfrastructure
competitive-advantages
events
Day 2
Panels
Take Two: Sustaining Success in the New Look MLB
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on-field,innovationtechnologydatascience
baseball
panels
events
Day 1
Panels
The Globalization of Soccer
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business,sportsinsociety,womenssports
soccer
panels
events
Day 2
Mar 2, 2024
Competitive Advantages
Using Analytics to Drive Competitive Success for Team USA
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on-field,innovationtechnologydatascience
otherolympic
competitive-advantages
events
Day 1
Panels
Stats to Stanley Cup: Building Successful NHL Teams
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innovationtechnologydatascience,careerseducation
hockey
panels
events
Day 1
Mar 1, 2024
Competitive Advantages
The SumerSports Draft Dashboard
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innovationtechnologydatascience,investmentfinance
football
competitive-advantages
events
Day 1
Mar 1, 2024
Competitive Advantages
Make the Most of the Current Moment in Soccer Analytics
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innovationtechnologydatascience
soccer
competitive-advantages
events
Day 2
Mar 2, 2024
Competitive Advantages
Inside the Glass: the Making of NHL Edge IQ
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innovationtechnologydatascience,mediacontent,fanegagementexperiencemarketing
hockey
competitive-advantages
events
Day 2
Panels
The Data Revolution: Innovations in Data & Analytics Tools
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on-field,business,innovationtechnologydatascience
panels
events
Ongoing
Workshops
Poker Power
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pokergambling
workshops
events
Day 2
Panels
From Probability to Profit: The Evolution of Poker Strategy
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business,innovationtechnologydatascience,pokergambling
panels
events
Day 1
Panels
Growing the Game: How to Cultivate and Strengthen Golf Fandom
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mediacontent,fanegagementexperiencemarketing
golf
panels
events
Ongoing
Workshops
Ford Field Analytics War Room with Detroit Lions and Trace3 – Improving Fan Experience
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workshops
events
Day 1
Panels
Level Up: Analyzing the Influence of Brands on the Esports Ecosystem
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sportsinsociety,fanegagementexperiencemarketing
esports
panels
events
Ongoing
Workshops
Bayesian Modeling Workshop: Building Statistical Models, Understanding When To Use Bayesian Inference
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workshops
events
Day 1
Panels
League Innovations: Balancing Tradition and Progress
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panels
events
Day 1
Mar 1, 2024
Competitive Advantages
Elevating Young Athletes at Scale
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innovationtechnologydatascience,fanegagementexperiencemarketing
competitive-advantages
events
Day 2
Panels
The Numbers Game: Football Analytics from Combines to Championships
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innovationtechnologydatascience
football
panels
events
Day 1
Panels
Leveraging Sports Betting to Enhance the Fan Experience presented by Sportradar
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on-field,innovationtechnologydatascience,fanegagementexperiencemarketing,pokergambling
panels
events
Day 2
Panels
The New Playbook: Revolutionizing Sports Gaming with Data and Technology
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innovationtechnologydatascience,fanegagementexperiencemarketing
esports
panels
events
Day 2
Panels
Behind the Scenes in Sports Negotiating: What the Fans & Media Don't Get to See
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panels
events
Day 1
Mar 1, 2024
Competitive Advantages
Moving from Answering to Anticipating, A look at how women’s sports coverage is the new model
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competitive-advantages
events
Day 1
Mar 1, 2024
Competitive Advantages
Generative AI: Strategic Optimization for Teams, Coaches & Players
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innovationtechnologydatascience
competitive-advantages
events
Ongoing
Workshops
FoMO is Real: How Recent Breakthroughs in A.I. are Supercharging Your Opponent
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workshops
events
Day 1
Panels
The Digital Gambit: Creating Compelling Chess Content for New Audiences
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panels
events
Day 1
Panels
Evolution of Basketball Analytics: 20 Years of Nerds, Data, & Efficiency
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on-field,innovationtechnologydatascience
basketball
panels
events
Day 1
Panels
Fostering Fanatics: 1-on-1 with Michael Rubin
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business,sportsinsociety
panels
events
Day 1
Mar 1, 2024
Competitive Advantages
BET: Building Excellent Technology in the 313
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innovationtechnologydatascience,sportsinsociety
competitive-advantages
events
Day 1
Panels
The New Age of Sports Media: Content and Monetization
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innovationtechnologydatascience,mediacontent,fanegagementexperiencemarketing
panels
events
Day 2
Mar 2, 2024
Competitive Advantages
Tour Analytics: Making Professional Golf More Data-Driven
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innovationtechnologydatascience
golf
competitive-advantages
events
Day 2
Panels
David vs. Goliath: The Underdog Mindset
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fanegagementexperiencemarketing,on-field
panels
events
Day 2
Mar 2, 2024
Competitive Advantages
Harnessing Machine Learning to Identify Top Sponsor Leads
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business,innovationtechnologydatascience
competitive-advantages
events
Day 2
Panels
The Game Changers: Entrepreneurship with Jason Robins and Rich Paul
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on-field,business,innovationtechnologydatascience,sportsinsociety
panels
events
Day 1
Mar 1, 2024
Competitive Advantages
Game On: Elevating NBA Referee Performance with REPS
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on-field,business,innovationtechnologydatascience,fanegagementexperiencemarketing
basketball
competitive-advantages
events
Day 2
Panels
The Power of Sports presented by Wasserman Foundation
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on-field,sportsinsociety,fanegagementexperiencemarketing
panels
events
Day 1
Panels
Beyond the Box Office: The Evolution of Ticketing
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business,realestateinfrastructure,fanegagementexperiencemarketing
panels
events
Day 1
Panels
Power of Data: Using Data For Good Across Industries
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innovationtechnologydatascience,realestateinfrastructure
panels
events
Day 1
Mar 1, 2024
Competitive Advantages
Revolutionizing Sports Media: Ultra-High Resolution Immersive Capture and Emerging Tools for Broadcast TV Production
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innovationtechnologydatascience,mediacontent,fanegagementexperiencemarketing,realestateinfrastructure
competitive-advantages
events
Day 2
Mar 2, 2024
Competitive Advantages
Using Data to Support College Athlete Mental Health
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on-field,innovationtechnologydatascience,sportsinsociety,biomechanicsinjurypreventionmentalhealth
competitive-advantages
events
Day 1
Mar 1, 2024
Competitive Advantages
Modeling A New Reality: How the Blackhawks Built a Performant Ticket Demand Model After a Transformational First-Round Pick
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business,innovationtechnologydatascience,fanegagementexperiencemarketing
hockey
competitive-advantages
events
Day 2
Panels
In the Limelight: Investing in the Future of Women's Sports Media presented by Wasserman Foundation
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mediacontent,investmentfinance,womenssports
panels
events
Day 2
Mar 2, 2024
Competitive Advantages
Predicting Problem Gambling Among Sports Bettors
Access link
innovationtechnologydatascience,pokergambling
esports
competitive-advantages
events
Day 1
Panels
Winning With AI: The Future of AI in Sports
Access link
innovationtechnologydatascience,fanegagementexperiencemarketing,realestateinfrastructure
panels
events
Day 1
Panels
Competing on Sports Ownership
Access link
business,mediacontent,fanegagementexperiencemarketing
panels
events
Day 2
Mar 2, 2024
Competitive Advantages
Spotlighting under-the-radar performers in women's college volleyball
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on-field,innovationtechnologydatascience,womenssports,policygovernance
competitive-advantages
events
Ongoing
Competitive Advantages
Enhancing the NFL Fan Experience Through Real Time Analytics
Access link
business,innovationtechnologydatascience,fanegagementexperiencemarketing
football
competitive-advantages
events
Day 2
Mar 2, 2024
Competitive Advantages
Research Collectives: The Call for Large-Scale, Open Science Initiatives in Sports Science
Access link
on-field,innovationtechnologydatascience,biomechanicsinjurypreventionmentalhealth
competitive-advantages
events
Day 2
Mar 2, 2024
Competitive Advantages
Revving Up the Odds: Optimizing Man and Machine in NASCAR
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on-field,innovationtechnologydatascience
competitive-advantages
events
Day 1
Panels
A New Generation: The Next Era of College Athletics
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on-field,business,fanegagementexperiencemarketing,policygovernance
panels
events
Day 1
Panels
Entering a New Reality: The Future of Live Events
Access link
business,realestateinfrastructure,fanegagementexperiencemarketing
panels
events
Day 1
Mar 1, 2024
Competitive Advantages
Setting a New Standard for Women’s Sports Data: Expanding WCBB Coverage on College Basketball Reference
Access link
innovationtechnologydatascience,womenssports
basketball
competitive-advantages
events
Day 2
Mar 2, 2024
Competitive Advantages
Reimagining ‘why’ through needs-based segmentation
Access link
business,fanegagementexperiencemarketing
competitive-advantages
events
Day 1
Panels
Seats at the Table: Empowering the Next Generation of Ownership and Changemakers presented by Wasserman Foundation
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business,investmentfinance
panels
events
Day 2
Mar 2, 2024
Competitive Advantages
The Hunt is On: How the Timberwolves are Optimizing Business Growth while Leveraging On-Court Success
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business,innovationtechnologydatascience,fanegagementexperiencemarketing
competitive-advantages
events
Day 2
Mar 2, 2024
Competitive Advantages
Buzz Cuts: Insights on the History of NBA Buzzer-Beaters
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innovationtechnologydatascience
basketball
competitive-advantages
events
Day 1
Panels
Partnerships: Activating Value
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innovationtechnologydatascience,womenssports,fanegagementexperiencemarketing
panels
events
Day 1
Mar 1, 2024
Competitive Advantages
The LA Rams Championship Journey Off the Field: Remaking Data-Driven Marketing through Technology
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innovationtechnologydatascience,fanegagementexperiencemarketing
competitive-advantages
events
Day 1
Mar 1, 2024
Competitive Advantages
AI at the Paris 2024 Olympics: Using GenAI to supercharge analytics and reach new audiences
Access link
innovationtechnologydatascience
otherolympic
competitive-advantages
events
Day 1
Mar 1, 2024
Competitive Advantages
Automatic Generation of Football Analytics
Access link
on-field,innovationtechnologydatascience
football
competitive-advantages
events
Day 1
Panels
The Future of Sports and Sports Business
Access link
panels
events
Day 2
Panels
Beyond the Pitch: Transforming Soccer Through Advanced Analytics
Access link
on-field,innovationtechnologydatascience
soccer
panels
events
Day 1
Panels
Future of Football: Innovation on the Gridiron
Access link
business,innovationtechnologydatascience,mediacontent,fanegagementexperiencemarketing,biomechanicsinjurypreventionmentalhealth
football
panels
events
Day 1
Panels
Fanalytics: Fan Engagement in a Virtual and Global World
Access link
panels
events
Day 2
Panels
Impacting the Game: The Advancement of Sports Analytics with Industry Pioneers presented by ESPN
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innovationtechnologydatascience,mediacontent
panels
events
Day 2
Panels
Sports and Social Media: Attracting New Audiences Through Content Creation
Access link
innovationtechnologydatascience,mediacontent,fanegagementexperiencemarketing
panels
events
Estimating NBA Team Shot Selection Efficiency from Aggregations of True, Continuous Shot Charts: A Generalized Additive Model Approach
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papers
Measuring Individual Competitiveness and its Impact on Sporting Success
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papers
The Strain of Success: A Predictive Model for Injury Risk Mitigation and Team Success in Soccer
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papers
A model-based risk-impact analysis of dribble actions in women's soccer
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papers
Noisy Judgments: A probability surface-based analysis of umpiring variability
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papers
Player Pressure Map - A Novel Representation of Pressure in Soccer for Evaluating Player Performance in Different Game Contexts
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papers
How Much Do Faceoffs Matter? Translating Faceoffs to Goals, Wins, and Championships in Hockey
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papers
Approaching In-Venue Quality Tracking from Broadcast Video using Generative AI
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papers
Using Tracking Data to Build Offensive Line Development Tools
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papers
How to Predict the Performance of NBA Draft Prospects
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papers
No More Throwing Darts at the Wall: Developing Fair Handicaps for Darts using a Markov Decision Process
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papers
Optimizing Baseball Fielder Positioning with Consideration for Adaptable Hitters
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papers
Analyzing NBA Player Positions and Interactions with Density-Functional Fluctuation Theory
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papers
Feeling the Pressure: A Unified Framework for Automating Pass Rushing Statistics in NFL Games
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papers
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Feeling the Pressure: A Unified Framework for Automating Pass Rushing Statistics in NFL Games
No More Throwing Darts at the Wall: Developing Fair Handicaps for Darts using a Markov Decision Process
Optimizing Baseball Fielder Positioning with Consideration for Adaptable Hitters