Tour Analytics: Making Professional Golf More Data-Driven

Golf is unique in that it is the only sport where every week the playing surface is completely different, from different grass types to different hole layouts. This means that each week different skills will have varying degrees of importance and therefore, players need to know what type of practice they should prioritize each week. Callaway’s Tour Analytics helps with this by analyzing a player’s current form as well as upcoming course demands to develop detailed practice recommendations, course strategies, and needed product adjustments.