Speaker Profile

Rob Laycock recently returned to Ticketmaster as the VP of Product and Development on the Enterprise side of the business. In this role, he is focused on the global vision and strategies related to clients’ yield management efforts in Analytics, Marketing and Pricing. His first stint with Ticketmaster started in Denver in 2015 as Senior Director in the NBA and NHL segment.

The bulk of Rob’s experience is on the professional sports side. Before rejoining Ticketmaster, he spent four seasons as SVP of Marketing with the Atlanta Hawks and State Farm Arena. Prior to Ticketmaster, he spent 11 seasons with the Indiana Pacers and Fever starting as an Analytics and Digital Manager and ending as the VP of Marketing. While in Indiana, he worked for seven years at the Indianapolis Motor Speedway as a Pit Reporter for INDYCAR, NASCAR, and Formula 1 events.

Rob was born and raised in Indianapolis and now resides in Chicago. He earned a BS in Marketing from the Kelley School of Business at Indiana University and later returned to the MBA program after completing a full year in the AmeriCorps*NCCC program.