Leveraging Sports Betting to Enhance the Fan Experience presented by Sportradar

As the U.S. sports betting market continues to mature, hear how key stakeholders within the ecosystem are collaborating to maximize fan engagement opportunities today and in the future. This panel will feature a deep dive into the deeper event data, including the growing focus on the athlete narrative as well as the usage of emerging technologies and advanced analytics. The panelists will discuss how these tools are being leveraged to fuel in-play betting, increase betting offers, and create personalized experiences that bring fans closer to the sports they love.