Modeling A New Reality: How the Blackhawks Built a Performant Ticket Demand Model After a Transformational First-Round Pick

Few shocks to a sports business are as powerful as the sudden addition of top generational talent to the player roster. And while most of the impacts are positive, those in charge of planning and forecasting are usually left with a set of models that no longer reflect the reality of the business. Join Paulino Diaz, Manager of Data Science at the Blackhawks, as he walks us through the end-to-end workflow of creating a ticket demand model that’s robust enough to navigate the new, uncharted, Bedard era.