Speaker Profile

Sezin is passionate about the evolving intersection of Data and Marketing, with a focus on digital transformation, technology, analytics, and strategy in the media & entertainment industry. At AXS, a premier global e-commerce platform for live event ticketing and an AEG division, Sezin served as the Senior Vice President of Global Data Strategy & Analytics for 5.5 years. In this capacity, Sezin has established a cutting-edge Global Data team, orchestrating data strategy, business intelligence, and data science initiatives that harness behavioral and transactional insights for identity-based ticketing throughout the event lifecycle. Additionally, Sezin was responsible for developing and executing strategies for AXS’ both B2C and B2B Marketing, implementing and operating a diverse set of MarTech tools driving personalization strategies for AXS and its clients. She oversaw the technical roadmap and the budget for Data and Marketing globally, driving the transformation of AXS’s digital technology stack.

Prior to her role at AXS, Sezin gained extensive experience in business strategy, revenue optimization, greenlighting for movies, marketing, and analytics across various industries, including airlines, sports, film, and live entertainment, throughout her 20-year career at American Airlines, Cleveland Cavaliers, and Legendary Entertainment.

Sezin holds a Bachelor of Science degree from Duke University, where she majored in Economics, Mathematics, and Italian Language, and earned an MBA from the Kellogg School of Management. She lives in Los Angeles with her husband, their 3 kids and dog, Cooper. Sezin loves spending time with her family and friends, travelling, and giving back to her community through volunteering.