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A global pandemic brought the shutdown of in-person live events around the world and a rise in the consumption of digital content. Digital content platforms like Netflix are shifting fan’s expectations to more personalized, customized, automated, and relevant experiences. Leagues, teams, and venues can utilize fan data to meet those same expectations.
How good am I? How good are you? How good are the pros? How do they compare with the pros from previous eras? Simple questions yet impossible to answer objectively in racquet sports - until now... Richard Bickers - founder of SquashLevels - has worked to provide objective answers using a mathematical rating algorithm that takes behavioural factors into account and works globally across space and time. While currently developed for squash, the principles could apply equally well across all racquet sports promising to settle these debates once and for all.
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