Head of Brand & Digital Marketing, PGA of America
Fahad Zahid joined the PGA of America as Head of Brand and Digital Marketing in 2021. Fahad oversees all branding on broadcast, digital, events and signage along with the overall brand strategy of the PGA of America. He leads marketing, including promoting the spectator golf majors - PGA Championship and Women’s Championship along with The Ryder Cup. Fahad is responsible for promoting the PGA of America’s mission of serving its members and growing the game.
Fahad led the “We Love This Game” rebranding campaign for the PGA of America. He emphasized innovation, collaboration, teamwork and creativity as key components to building a strong brand story of an organization that serves more than 30k PGA of America Golf Professionals that lead the golf industry while impacting lives through golf. Fahad oversees the marketing relationship with PGA of America’s media partners - CBS, ESPN and NBC to drive promotion, activations and fan engagement. He works closely with the digital team on content strategy, social media, website properties and managing its consumer database of golfers and fans.
Fahad previously led global paid media and marketing automation for Thomson Reuters, bringing all digital paid media in-house internationally across the Americas, Europe, Asia and Australia. Prior to that, he worked at the agency, The Richards Group, leading digital strategy for clients T-Mobile and Home Depot.
Fahad received his MBA from Southern Methodist University (SMU) in Dallas and his Bachelor’s Degree in Business from SMU. Fahad serves as a Board Member for Dallas Influencers in Sports & Entertainment (DISE).