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The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.
A look at how an unconventional approach to problem-solving within Maple Leaf Sports and Entertainment has unlocked innovative tools that’s creating massive impact across multi-disciplinary focus areas within the business. A deep dive on how this approach has created a new use for AR technology to disrupt and scale Toronto FC’s talent scouting processes, and the formalized MLSE Sport Performance Lab that aims to apply this way of thinking to new levels across basketball, hockey, soccer, football, and beyond to fundamentally change how the organization looks at innovation within sports business.
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