Speaker Profile

Maggie Riddle is the Sr. Director of Business Strategy & Analytics at On Location, where she drives commercial performance and revenue optimization for FIFA World Cup 26™. She partners cross‑functionally and leverages customer data and insights to optimize go‑to‑market product launches and manage demand across all sales channels.

Maggie began her career in sports strategy with the New England Patriots, conducting customer segmentation analyses to tailor fan‑focused initiatives and inform stadium development projects. She expanded her strategic and operational expertise as a consultant working with Fortune 500 companies and most recently spent four years at Amazon in their post‑MBA Retail Leadership Development Program.

Maggie holds an MBA from the MIT Sloan School of Management, where she was the 2021 Sloan Sports Analytics Conference co‑lead, and has a BA in Psychology from Tufts University.