Speaker Profile

David Collier

Manager of Pricing Data & Strategy, Ticketmaster
ABOUT

David Collier is a Manager of Pricing Data & Strategy at Ticketmaster, where he has spent the past four years driving data-informed decision-making across live sports and entertainment. In his role, David specializes in data analysis and ticket pricing optimization, leveraging advanced analytics to develop pricing strategies that balance revenue performance with fan accessibility and market dynamics. His work sits at the intersection of data science, business strategy, and the live event experience, utilizing platforms such as Domo, Databricks, QuickSight, and Excel to transform complex datasets into strategic insights.

David began his career in ticketing while a student at UCLA, serving as a Data Analyst in the university’s ticket office. There, he developed a strong foundation in sales analytics, demand forecasting, and operational reporting within a live sports environment.

Since joining Ticketmaster, David has worked closely with cross-functional teams to translate complex datasets into actionable insights for partners across major sports properties. He focuses on enabling clients to use data not only to respond to demand, but to proactively inform and shape long-term strategy.

David Collier

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