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In only its second year of operation, the Premier Lacrosse League successfully pivoted to a bubble-style 2020 Championship Series. Leading with data and analytics, the PLL was one of the first pro sports leagues back to field and had zero positive COVID cases during their 2020 Championship Series. This presentation will take us inside the PLL as we learn about their data-driven season.
The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.
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