Men in Blazers Presents: How Smart Data Turned a Small Club Into A Premier League Threat (Live Podcast)

Matthew Benham, founder and owner of Smartodds, a statistical research company, and majority owner of Premier League football team Brentford, talks to Roger Bennett, founder and CEO of the Men in Blazers Media Network, about how he used data and unexplored edges to take his childhood club, Brentford, from the financial brink in the third division to becoming Premier League mainstays and a breeding ground for the next wave in soccer.