Day 2
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March 7, 2026
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Panels

Men in Blazers: Matthew Benham (live podcast)

About event:

In this exclusive 1-on-1 session, Roger Bennett of Men in Blazers sits down with Matthew Benham, the visionary owner of Brentford FC and founder of Smartodds, for a deep dive into the mind of one of global football's most analytical figures. Benham, a former professional gambler who applied probabilistic modeling to engineer Brentford's rise from the lower leagues to the Premier League, rarely speaks publicly about his methods. This conversation will explore his unique "Moneyball" methodology: how he adapted the rational frameworks of professional betting to the volatile, human-centric world of club management. Bennett and Benham will discuss the intersection of data and intuition and how a "gambler's mindset" regarding risk and variance can redefine competitive strategy. Expect a collision of two distinct worlds as Bennett's narrative storytelling meets Benham's quantitative rigor to reveal how today's data revolution is reshaping the future of ownership.