TJ Adeshola

Head of U.S. Sports, Twitter

About

TJ leads all U.S. Sports at Twitter, after spending the previous few years managing Twitter’s partnerships with major sports leagues, including the NFL, NBA, and MLB. He is responsible for helping Twitter’s sports partners answer the question “how do we leverage the power of Twitter to achieve our business objectives?”. He advises sports properties who look to Twitter to reach new audiences, monetize their video content and do cool sh*t.

TJ has been recognized for his expertise on sports trends across the industry and digital landscape. He is an authority on digital sports media, with appearances on ESPN, NBA TV, CNBC, NFL Network, and the Wall Street Journal. He was recently celebrated by the Sports Business Journal and Ad Age as 40 under 40, and named one of 29 “Young Influentials” by AdWeek.

Before joining Twitter in 2012, TJ worked on digital sales and marketing at ESPN where he supported the company’s digital properties, including ESPN.com and WatchESPN.


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