TJ Adeshola

Head of U.S. Sports, Twitter

About

TJ leads all U.S. Sports at Twitter, after spending the previous few years managing Twitter’s partnerships with major sports leagues, including the NFL, NBA, and MLB. He is responsible for helping Twitter’s sports partners answer the question “how do we leverage the power of Twitter to achieve our business objectives?”. He advises sports properties who look to Twitter to reach new audiences, monetize their video content and do cool sh*t.

TJ has been recognized for his expertise on sports trends across the industry and digital landscape. He is an authority on digital sports media, with appearances on ESPN, NBA TV, CNBC, NFL Network, and the Wall Street Journal. He was recently celebrated by the Sports Business Journal and Ad Age as 40 under 40, and named one of 29 “Young Influentials” by AdWeek.

Before joining Twitter in 2012, TJ worked on digital sales and marketing at ESPN where he supported the company’s digital properties, including ESPN.com and WatchESPN.


Videos

Other Speakers

VIEW PROFILE
Jonathan Erlichman
Jonathan Erlichman

Vice President of Process and Analytics, Tampa Bay Rays

VIEW PROFILE
Mike Zarren
Mike Zarren

VP of Basketball Operations and Team Counsel, Boston Celtics

VIEW PROFILE
Erin Kelly
Erin Kelly

Senior Vice President of Enterprise Solutions & Strategy, KAGR (Kraft Analytics Group)

VIEW PROFILE
Bobby Landerman
Bobby Landerman

Director of Data Science, PrizePicks

VIEW PROFILE
Kevin Lopes
Kevin Lopes

Vice President, Sports Business Development & Innovation, ESPN

See All Speakers