Chief Commercial Officer, PGA
Jeff Price joined the PGA of America as its first Chief Commercial Officer in 2014. He leads the PGA’s interactive, marketing/communication, media, merchandising, and partnership development teams along with PGA REACH, the Association’s 501(c)3 foundation.
Price emphasizes innovation, collaboration, teamwork and digital transformation as key components for building the commercial enterprise of an organization that serves nearly 28,000 PGA Professionals and is committed to growing the game for all and impacting lives through golf.
In 2018, Price was instrumental in steering the PGA’s innovative, 11-year media rights partnerships with CBS, ESPN and ESPN+ while also overseeing its relationship with NBC Golf. He also manages PGA Interactive, which includes a Member, golfer and industry focused digital platform in PGA.com, along with Championship related sites and mobile applications.
In addition, he has helped lead long-term partnerships with a plethora of global brands and was a key architect in the development of the worldwide partner and supplier programs for the Ryder Cup. Price has also overseen the PGA’s successful #ThxPGAPro and PGA Journeys campaigns and collaborated in leading development of Back2Golf in 2020.
Price previously drove the digital evolution of Sporting News, spent eight years at Sports Illustrated (serving as President of SI Digital for five years and eventually as Chief Marketing Officer), and led sponsorship marketing at MasterCard. Price began his career at the NBA, followed by stints with the Gatorade sports marketing group and as general manager of Host/USA’s Big 12 Conference sales/marketing operation.
Price received his Master’s Degree in Sport Management from the University of Massachusetts and a Bachelor’s Degree in American History at Bates College. He was also a Sulzburger Fellow at the Columbia University School of Journalism.