Speaker Profile

Amy Brooks is the NBA's President, Global Business Development. In this role, Brooks is charged with building on the NBA’s global momentum through the development of new international leagues, world-class arena infrastructure, and arena-adjacent business opportunities.

Since beginning her career at the NBA in 2005, Brooks has held a variety of roles that have advanced and grown all areas of the business. Previously, she was President, New Business Ventures, responsible for identifying new revenue-generating business opportunities for the NBA.

Prior to that, she was President, Team Marketing & Business Operations (TMBO) and Chief Innovation Officer. In this role, Brooks helped NBA, WNBA and G League teams drive revenue and improve all areas of the business, including ticket and partnership sales, marketing, arena operations and analytics. She has also led several of the league’s business functions, including corporate strategy, innovation, data & analytics, consumer & media insights and international operations.

Her leadership helped the NBA set new all-time attendance records and launch growth initiatives such as the Jersey Patch Sponsorship Program, In-Season Tournament/Emirates Cup, Play-In Tournament and the Basketball Africa League. She also helped form NBA Investments, the league’s equity investment arm.

Prior to joining the NBA, Brooks worked for Bain & Company, a global management consulting firm. Previously, she was a product manager at Sun Microsystems. Brooks currently serves on the board of directors for Block (NYSE: XYZ) as well as Positive Coaching Alliance, and is a member of the Stanford University Board of Trustees. She has also been recognized by SportsBusiness Journal (Forty Under 40) and Forbes (Most Powerful Women in Sports).

Brooks received her M.B.A. from the Stanford Graduate School of Business. She also holds a bachelor’s degree from Stanford University, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four.

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