Chief Innovation Officer and President of TMBO, NBA
As President, Team Marketing & Business Operations (TMBO) and Chief Innovation Officer at the NBA, Amy Brooks drives innovative decision-making and growth across the league’s business through the development and execution of new ideas and initiatives, and collaborates with the NBA’s senior leadership on setting the league’s global strategic priorities.
Brooks is also responsible for growing NBA, WNBA, NBA G League and NBA 2K League team profitability through strategic consulting on all aspects of business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control. Under her leadership, TMBO develops best practice sales and marketing strategies and industry-leading analytics on behalf of 91 teams in four leagues. Brooks has helped drive results across all leagues, including numerous records for attendance, ticket revenue and sponsorship revenue. In 2017-18, the NBA set a fourth consecutive all-time attendance record. Additionally, Brooks spearheaded the NBA’s groundbreaking jersey sponsorship program to feature corporate logos on team jerseys.
Previously, Brooks served as the NBA’s senior director of marketing partnerships. Prior to joining the NBA in 2005, Brooks worked for Bain & Company, a global management consulting firm. Previously, she was a product manager at Sun Microsystems.
Brooks received her M.B.A. from the Stanford Graduate School of Business. She also holds a bachelor’s degree from Stanford University, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four. Brooks serves on the national board of directors for Positive Coaching Alliance, a nonprofit organization. She also has been recognized by SportsBusiness Journal (Forty Under 40) and Forbes (Most Powerful Women in Sports).
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